At TC Restaurant Group, I developed creative assets for all Jason Aldean restaurant locations, including the grand opening of the Las Vegas venue. This included reformatting materials from his camp to fit each space and working directly with chefs to update menus. I also created and designed a new rooftop menu concept, allowing for customization tailored to each city while maintaining consistency with the overall brand identity and guest experience.
Full Throttle Tour: VIP backstage activation
I designed and produced a custom step and repeat featuring license plates inspired by Jason Aldean’s songs and restaurant locations. Guests interacted through centerpiece tire displays holding signage, offering engagement opportunities beyond photos in front of the backdrop, creating a fully immersive brand experience that tied visuals, music, and environment together seamlessly.
