POSTY’S

As the lead graphic designer for Posty’s bar in Nashville, I created cohesive marketing materials, print pieces, and campaign graphics that defined the brand’s visual identity. My work delivered strong, consistent creative across both digital, in-venue, and print touchpoints.

NEW YEARS EVE 2026 CAMPAIGN

For Posty’s New Year’s Eve campaign, I developed and presented three unique creative concepts, each offering a distinct visual direction aligned with the bar’s bold brand identity. Although the client ultimately chose to take the campaign in a different direction for internal reasons, the concepts showcased a strong range of creative exploration and strategic thinking.

Proposal sizing: Instagram post (1080x1350)

PRODUCT DESIGN: Food grade tissue (12”x12”)

PRODUCT DESIGN: Sauce/Dry rub labels (sizing varies)

WAFFLE HOUSE DESIGN

3RD AVE BAR & GRILL DESIGN SYSTEM AT POSTY’S

Inspired by the Waffle House menu, the design emphasizes clear organization, bold visual hierarchy, and a familiar diner-style layout. The color palette remained consistent with Posty’s branding, bringing a classic diner feel to 3rd Avenue while staying clean, cohesive, and professional.

EXTERNAL PRINT ADVERTISING A-FRAME, AND MENU DESIGN

GRAND OPENING

The custom grand opening invite box for Posty’s was designed to give VIP and invited guests an exciting, high-end first impression of the new Nashville venue. Each box featured branded packaging, a premium belt-buckle gift, and a bold “Grand Opening – October 8, 2025” announcement displayed inside the lid. The presentation set the tone for an unforgettable celebration by combining rugged Nashville character with upscale, collectible elements.

Campaign design produced by Ashley Murphy, under creative direction from Post Malone’s team.

STAGECOACH WATCH PARTY

This design was developed as a proposed campaign to promote a watch party at Posty’s for his Stagecoach 2026 performance. Using the Stagecoach brand guidelines, the concept merges Posty’s distinct visual identity with the festival’s established look and feel to create a cohesive, high-impact promotional piece. The result balances both brands while capturing the energy and atmosphere of the event.

DIGITAL ADVERTISING

Social: 1080 × 1350, 1080 × 1920

TV / In-venue: 1920 × 1080